7 Tips on How to Interact With Your Clients

Interacting with clients is quite possibly one of the most challenging parts of being a DJ. You can practice beat-matching, picking songs, mixing, scratching and pretty much anything regarding your performance in the comfort of your bedroom, but you only learn interacting with customers by doing it.
We therefore wrote down some tips for you to keep in mind the next time you have a chat 🙂

1. Make it fun!
People almost always hire a DJ for a celebration, so you should make the experience of booking a DJ as fun as you’ll be at a party! Get to know your clients on a friendly basis, make jokes and surprise them with something extra. Ask them about how they met and the conversation will immediately become lively and positive!

2. Listen to some music
When meeting your clients the party is usually not for a couple of months, so they might not be in the party vibe just yet.

I like to put on Spotify when meeting with my clients. I’ll look up tracks when they mention them, and we can browse through the music together. This gives you a great impression of their tastes!

3. Become friends
People want to share their event (wedding, birthday, whatever) with their friends and family. You can’t become their family very easily (unless you want to marry into it 😉 but you can become their friend. Care about their interests, make them feel like they can talk to you about stuff that isn’t party related. Do however make it clear that you need to make money, you can’t start doing every gig for free…

4. Follow up
In the past years I would wait for clients to contact me. I would respond to everything, but I wouldn’t follow up because I was afraid it would scare them off. In the last two years I changed that and I’m very happy I did! Do the following and you’ll notice that clients actually love it:
– Call every client that sends you an enquiry
– Immediately schedule a time and date for you next contact, whether it be a phone call, an e-mail of a physical meeting.
– Call clients if they haven’t responded for a week, they might have missed your e-mail, or they might have forgotten about it all together.

5. Listen and share
The most important thing to do is listen, listen and listen some more. Your clients want their event to be perfect, and they want to share that enthusiasm with you. If they mention something you have a great suggestion for, share it with them. It will make them feel like you’re as enthusiastic about their party as they are!

6. Be accurate
I find myself sometimes forgetting to call a client, or sending an e-mail an hour late. This is the most terrible thing you can do to your company! Be sure to put every appointment you make in your calendar, even the small things like sending an e-mail before a certain date. Clients won’t notice if you do it well, but they’ll start looking for someone else if you mess this up!

7. Ask for feedback
After-sales is one of the most important parts of making your clients into your fans! If you give your clients the opportunity to tell how they felt they will automatically have a more positive opinion about you. It also gives them another reminder that you care, which is always nice.

Using the e-mail list that Song-Request provides me I always ask every guest for feedback as well. They feel heard, they get a reminded that I played at the event and I usually give them a coupon for 10-15% off their next event. I know it sounds cheesy, but in the end everyone profits!

I hope you learned something from these tips! Do you have tips for your co-DJs as well? Put them in the comments below! I would love to hear what you think 🙂

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